We all know about the best laid plans of mice and men. Well, I had the idea in my mind that my main focus this week was going to be the Pikes Peak International Hill Climb, preparation and practice for which are currently underway down in Colorado Springs. I was down there Tuesday, I’ll be down there again tomorrow, and once again for the actual race on Sunday.

It was inconvenient that the Hoka Hey Motorcycle Challenge, which I also had plans to cover, was set to run through the same time period, but I figured no problem, I’d do a piece on the start of the race, try to touch in with my rider contact sometime this week, and then turn more of my attentions in that direction once the Pikes Peak was over.

What I didn’t count on was the huge amount of interest there would be in the Hoka Hey, and the surprisingly slight interest in the hill climb. I should have had a clue about a month ago when my web stats started showing a lot of traffic on the story I did about the Hoka Hey back in February. When I put up my first story on Examiner.com about the Hoka Hey it was like an explosion. Within a few hours that story drew more traffic than my Examiner page normally gets in two days, and generated more comments than I usually get in a week. And that was just the beginning.

A key to all this seems to be that very few other news sources are following this event. I put up a few articles and by default, the crowd came to me. The Hoka Hey organizers have links on their home page that presumably should go to their Facebook page, their MySpace page, their Twitter feed, and other places. However, while the anchor text is there, and the various pages they should point to are there, the code is not. Those links are dead. So the organizers are providing almost no information about their event.

In the meantime, my planned coverage has been thrown out the window. I planned to track Bob Peterson as he made the ride and he gave me the cell phone number of the main phone in the camper his support team is traveling in. I was to call them periodically and get an update on his progress and condition. After repeated calls, and leaving messages, I have never gotten hold of anyone. And Bob is French-Canadian, so his Facebook page for the ride is in French. I don’t speak, or read, French.

But hey, it’s OK, I’ve got other aspects of the ride to cover. For starters, it appears to many people that the whole thing may be a scam. It seems the organizer has a bit of shady history, and he definitely seems to lack in public relations skills entirely, at the very least. Some followers of the race are telling the naysayers to show proof or shut up, while others just don’t care. Truth is, there probably weren’t that many riders who truly thought they might win that $500,000 purse. For them, the ride and the adventure is the whole reason for doing this. And no matter what happens when they all reach Homer, AK, their experiences will be theirs for the rest of their lives.

So I have no idea where this story will lead next. And heck, at this point I don’t even know where the riders are. But it’s the Pikes Peak hill climb that is now more of a distraction, while the Hoka Hey is front and center.

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OK. I mentioned way back in February that the Hoka Hey Motorcycle Challenge was coming up this month and the start was yesterday. This a 7,000-mile race from Key West, FL, to Homer, AK, with a winner-take-all prize of $500,000 in Alaskan gold.

The only bikes allowed in this race are Harley-Davidson air-cooled V-twins. The entry fee is $1,000, so the organizers needed at least 500 riders just to pay the winner’s prize. Apparently they got about 750 takers.

I’m going to be following Robert Peterson, of Quebec City, in this race on my Examiner.com page. That arrangement came out of Robert contacting me to inquire about problems riding over Rabbit Ears Pass with a bike tuned to sea level or thereabouts. It creates some issues for me because Bob’s Facebook page on the race is in French. Presumably he’s French Canadian. But I have a cell phone number where I can reach his support team–and hopefully him, at least on occasion–and everyone on the other end of the line speaks English.

So the race got off to a difficult start yesterday, at least for a few riders. It’s hard to get it clear from the news reports but at least four, and maybe five, bikes crashed at approximately the same place around Immokalee, FL. It would appear there was some sort of hazard at that spot, else why would so many bikes crash in multiple crashes in just one spot? Who knows. But Bob wasn’t one of them.

An interesting thing about this event is the skepticism. The idea of awarding a $500,000 purse to the winner does sound extreme. One person commenting on my first Examiner story had this to say:

It’s interesting that by the rules, no prize need be awarded now. According to the rules they do not need to pay the winner if ANYONE gets in an accident or gets a ticket. There have already been several accidents as of this afternoon so it is entirely possible the riders will continue on for naught. Another disturbing point is that one of the “charities” targeted for funds is the Red Cloud Foundation whose relationship to Hoka Hey co-founder Big Jim “Chief” Red Cloud is unclear.

And I read in a H-D forum a comment by one guy who said he’ll believe it all when the money actually is given to the winner. I guess we’ll see.

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Here’s an interesting looking challenge. Have you ever heard of the Hoka Hey Motorcycle Challenge? This 7,000-mile run starts in Key West, Florida, and ends on the Kenai Peninsula in Alaska. The race begins on June 20, 2010, and the winner will take home half a million dollars in Alaskan gold.

Hoka Hey, the organizers tell us, means “It’s a good day to die.”

“HOKA HEY” was the roar of every warrior that rode into battle with Crazy Horse. Join us as we ride into battle. As we put ourselves on the line to find out just who we are.

More from the organizers:

Known as the Conch Republic since the city seceded from the union in 1982; Key West reflects the rebel spirit of the Hoka Hey Challenger and we couldn’t think of a better place to kick-off the Hoka Hey Motorcycle Challenge!

Key West is said to be the southernmost city in the Continental United States. It is also the southern terminus of U.S. 1 and State Road A1A. The Southernmost point in the continental United States is claimed to be at the corner of South Street and Whitehead Street and this is where our adventure will begin on June 20, 2010.

About the destination:

Homer is on the shore of Kachemak Bay on the southwest side of the Kenai Peninsula. In fact, Homer is just 15 miles away from the westernmost point in the North American highway system at Anchor Point, AK.

Homer’s most distinguishing feature is the Homer Spit, a narrow 4.5 mile (7 km) long gravel bar that extends into the bay. And it is here that our Challengers will find the end of the road. Plus, when the Challengers arrive in here; they will be greeted by one of the most enthusiastic and endearing group of people you could ever hope to meet!

The event is a benefit for the following charities.
Paralyzed Veterans of America
Warrior Weekend
Disabled American Veterans
American Gold Star Mothers, Inc.
Vietnam Veterans of America
American Indian College Fund
National Multiple Sclerosis Society

This looks like one to watch for. If you decide to run in it, let me know and I’d love to carry your reports.

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