Allstate Garage Builds a Bike Before Your Eyes
September 5th, 2008It’s not that we hate advertising on television or radio, it’s that we hate boring, who-gives-a-damn stuff that just interferes with the show. If an ad is really entertaining, heck, people will go to YouTube just to watch it.
The Allstate Garage is an online ad for Allstate Insurance, and it is one of those you actually want to watch. It’s called viral advertising, and in this case it works.
You can see from the image here that you’ve got three guys in a shop, and what they’re doing is building a motorcycle right before your eyes. They actually do it and it takes about 15 minutes, so you might want to do something else and check back in every couple minutes.
But there’s a lot more going on than just building the bike. For instance, the TV fritzes off and on periodically and if you click on it it takes you to some information about Allstate insurance. Likewise, you can click on the telephone, the yellow warning sign, and a whole lot else to bring up other information.
Most interesting, however, is clicking on the link that opens when you move your cursor to the bike being built. That link will allow you to custom build your own bike. Pick the frame. Pick the tank, the seat, the fork, and on and on. Don’t like your selection? Pick something different. Customize to your heart’s content.
This thing is really kind of fun. It’s advertising, but who cares?
Biker Quote for Today
Practice wrenching on your own bike.
Well, this summer I finally got up that way again and I was a bit chagrined. First of all, despite my “memory” the road is no big deal. It’s certainly not worth going out of your way to ride this road when there are so many truly terrific roads in Colorado to ride.
I saw a Piaggio MP3, three-wheeled scooter the other day here in Denver for the first time. We saw a lot of them in Europe when were there this summer but this is the first one I’ve seen here at home. This photo is one I shot in Paris.
Ben Gulak, from Toronto, has developed an electric-powered vehicle with two wheels side by side. It has gyroscopic stabilizers that allow it to stand upright, and you lean forward on it to move forward, much like Dean Kamen’s
One really nice ride that I don’t have on the website is Guanella Pass, which runs from Georgetown on the north down to U.S. 285 at Grant, west of Bailey, on the south. Here’s a map but the mapping software doesn’t bring in smaller roads unless I zoom in more, and then it won’t all fit on the screen. I don’t have this pass on the site because a significant portion of it is unpaved, particularly up at the top where the going can be quite rough.
The dispute was settled with a decision to improve the road, partially to prevent erosion, but not to pave or widen the whole thing. I’m guessing that means the old, broken-down asphalt will be repaved, some areas particularly prone to erosion may be paved for the first time, and other lesser enhancements made. This photo gives you a bit of an idea about the condition of the asphalt, at least back in April 2006.

The OFMC is probably pretty typical in this regard. Early on, John and Bill and I recognized that there were a couple things we needed to be able to communicate to each other. We didn’t knock ourselves dead trying to think of every eventuality. We just came up with about three that we considered extremely necessary.