Allstate Garage Builds a Bike Before Your Eyes
It’s not that we hate advertising on television or radio, it’s that we hate boring, who-gives-a-damn stuff that just interferes with the show. If an ad is really entertaining, heck, people will go to YouTube just to watch it.
The Allstate Garage is an online ad for Allstate Insurance, and it is one of those you actually want to watch. It’s called viral advertising, and in this case it works.
You can see from the image here that you’ve got three guys in a shop, and what they’re doing is building a motorcycle right before your eyes. They actually do it and it takes about 15 minutes, so you might want to do something else and check back in every couple minutes.
But there’s a lot more going on than just building the bike. For instance, the TV fritzes off and on periodically and if you click on it it takes you to some information about Allstate insurance. Likewise, you can click on the telephone, the yellow warning sign, and a whole lot else to bring up other information.
Most interesting, however, is clicking on the link that opens when you move your cursor to the bike being built. That link will allow you to custom build your own bike. Pick the frame. Pick the tank, the seat, the fork, and on and on. Don’t like your selection? Pick something different. Customize to your heart’s content.
This thing is really kind of fun. It’s advertising, but who cares?
Biker Quote for Today
Practice wrenching on your own bike.
Tags: viral advertising
