Motorcycle Club As A Business Model
I had never heard of Exit Tours until Mike Brown contacted me. When he told me he was in the motorcycle tour business I was eager to talk, and before that I hurried to look at his sites. Far from enlightening me, the sites left me puzzled. There are several references to “the club.” Now I really wanted to talk.
The Exit Tours logo
The ride fee gets you GPS tracks, meals, a t-shirt, camping fees covered, and the camaraderie. Plus, sometimes, portaging your gear from one night’s stop to the next one, although most rides are loops that end back at the same spot. None of that stuff comes free, except the camaraderie, so thus you have the fee. And I assume the club pays Mike for his efforts in arranging all this. Thus you have the club as a business model. Or, as Mike said, “It makes it so I don’t have to pay to ride.”
I have known other tour operators whose main purpose is really to get their own travel either free or at a discount. This appears to be a functional business model. It also keeps down the red tape. If a business is going to operate on public land there are required permits. For a club to just ride through there is no such requirement.
And it does seem to actually function like a club. Mike said that since 2012 he has had about 800 people on these rides but there are a core of about 30 who come repeatedly and who pitch in on the work.
This is not a company offering training or that sort of thing. You are expected to bring your own bike and know how to use it. The rides are either dual-sport, adventure rides, or trail rides. Different loops are mapped out so you can choose whichever is right for your skill level.
Rides are primarily within Colorado but some dip into New Mexico and some are in California.
Summing it up, Mike described the club as being “for guys who know how to ride, but not where to ride, and want to ride with others and make new friends.” That sounds like something I could be very interested in but Mike tells me my V-Strom would not usually cut it on their routes–not enough ground clearance. He did say, however, that there is one ride they do where the V-Strom would work. I’m interested.
Biker Quote for Today
You know you’re a biker if you stare longer at the pictures of the bikes in Easyriders than the naked women.
Tags: Exit Tours
