Honda Hits A Milestone With The Bike I Craved
One of the big events in motorcycling recently has to do with one of the smallest bikes. Honda recently announced that it has sold more than 50 million of its 49 cc Super Cub bikes. This bike was introduced in 1958 and is still in production.
For me, the bike has meaning because it was the first bike I ever dreamed of owning. Back in the early 1960s I was living in Nebraska and in those days you could ride a motorcycle at the age of 15. I believe it was in 1963 that Honda came out with the advertising campaign that said “You meet the nicest people on a Honda.” I still remember the brochure, with the shiny red and cream-colored bikes on a white seamless backdrop and young, happy people riding without helmets, without eye-protection–you know, the way it was back then. Up to then the biker image had been defined by Marlon Brando, James Dean, and the excessive partying that went on at Hollister, CA, and was then over-inflated by the media. Honda set out to turn that image around, showing that everyday, clean-cut folks rode bikes, too.
As I turned 14 I desperately wanted a bike, and the “Honda 50,” which was the only name I ever knew it by–none of this “Cub” business–was the least expensive and therefore most accessible bike around. It cost $300 new at the time. I had a paper route and I announced that over the next year I was going to save my money and when I was 15 I was going to buy a Honda 50. I saved scrupulously and by the time my 15th birthday rolled around I had $300 in the bank and I was ready. I announced my intentions and then, to my horror, my mother finally spoke.
“You’ll never own a motorcycle as long as you live in my house,” was what she said.
“But, but, but . . .” I protested, “I’ve been saying for the last year that I was going to get this bike when I turned 15 and I’ve saved my money. You never objected before!”
True enough, but the fact was that she would not budge. And all my dreams came crashing down. Years went by and I got sidetracked away from bikes so that even after I was no longer living in her house I didn’t get one. Finally, though, I did. And the way I did it at least balanced the scales a bit.
I was unemployed at the time. My reserves were running low and I didn’t know how I was going to make the mortgage payment. I finally decided I needed to ask my parents for a loan. They were happy to oblige but then I decided to take some of the loaned cash and buy a bike, instead of using it for the purposes stated when I borrowed it. So I paid $900 for a 10-year old Honda CB750 Custom with 19,500 miles on it. It wasn’t until years later that I told them where I got the money to buy that bike.
I still have that bike and I ride it plenty. Back in 1999 I also bought a new Kawasaki Concours so I split my time between the two. But it was that Honda 50, the Super Cub if you will, that I once craved more than anything in the world. And at 50 million sold, there must be a lot of other people out there who have found it appealing as well. Congratulations Honda.
Tags: Honda 50, Honda CB750 Custom, Honda Super Cub, kawasaki concours, motorcycle
