Passes & Canyons Blog

The "I Am Sturgis" Kickstarter campaign.

Why We Ride burst on the motorcycling scene awhile ago and has been a very popular movie, and not just for those of us who ride. (And by the way, if you haven’t seen it, you can watch it for free until May 19 on Vimeo.)

“We’ve received thousands of letters from fans telling us that after seeing Why We Ride they decided to ‘throw their leg over two-wheels’ and become motorcyclists,” says James Walker, producer of Why We Ride. “We cannot stop with just one movie. This is now a movement, and we would love to have the community help us continue telling these inspiring stories about our motorcycle culture.”

So what’s next? Well, conveniently, the Sturgis rally will be celebrating its 75th year anniversary this year. It’s a natural fit.

Says the Why We Ride website, “The impetus for the new movie stems partly from this year’s Sturgis Motorcycle Rally being the 75th Anniversary of that motorcycling institution. In recent years, the Sturgis rally has drawn half a million participants, but attendance estimates for this year’s anniversary rally exceed one million riders. There may never be a better time to capture the passion, dedication, and camaraderie of the motorcycling community, and there certainly is no better place than the iconic Sturgis gathering.”

So they’re doing a Kickstarter campaign to raise the money to make the film, I Am Sturgis. The filmmakers are looking for $350,000 and the last I looked they’re a long way from that total.

If you’ve seen Why We Ride and liked it, maybe you’ll want to chip in a few bucks. And if you haven’t seen it, it’s still available for a little while longer.

Biker Quote for Today

Murphy’s Motorcycle Laws: 4. Quick fixes are named for how long they stay fixed.

Erico is showing "Why We Ride"

There’s a lot of discussion on the Web lately about “Why We Ride,” a film that is basically explained by the title. Or we can go with the synopsis: Why We Ride is a story about who we are. Individuals with a desire to dream, discover and explore. Seeking a life outside our daily confinements and sharing those moments together. It’s a story about the journey, not the destination. Motorcycles represent the milestones of our lives. From a kid’s dream come true, to a retiree’s return to freedom. From a family riding together on the sand dunes, to hundreds of choppers carving through the canyons – the bond is the same. It’s about the passion of the riders and the soul of their machines. Your senses will heighten as the world rushes in, your heart will beat to the pulse of the engine, your mind will race and set you free. Once you let a motorcycle into your life, it will change you forever.”

Anyway, this film has been getting shown in a lot of places and usually with an admission fee. I figured you might appreciate it if I passed along a note that just came to me, where you can see the film (in Denver) at no charge.

The place to be is Erico Motorsports on January 9 (Thursday) at 6 p.m. I wasn’t aware of this but apparently Erico builds custom bikes and they’re having the unveiling of their latest. As an extra attraction they just happen to be screening “Why We Ride,” and at least from the email they sent there does not seem to be an admission fee.

If you’re interested they would like you to RSVP so they’ll know how many to plan for. RSVP at tai@ericomotorsports.com. Plans also include “sharing a few beers and a few laughs.”

This film has been getting a lot of buzz, at least in the motorcycling community, so it’s apparently pretty good. I can’t say personally because I haven’t seen it yet. And unfortunately, making it to downtown Denver at 6 p.m. on a weekday is not very likely in my agenda. But maybe for you it does. Now you know.

Biker Quote for Today

… grease, grit, and mud are runnin’ in my blood.