Passes & Canyons Blog

One of the hallmarks of the Hoka Hey Motorcycle Challenge from the very start has been the poor or non-existent communication coming from the organizers. This situation continued right up to the award ceremony Wednesday night at the Broken Spoke campground outside of Sturgis.

The organizers had eventually announced that the winner would be named and the prize awarded at the Broken Spoke. But then Will Barclay was named the winner, and Barclay told an interviewer that he had already received his winnings. That left a question in many people’s minds about whether the award ceremony would still be held. With no word to the contrary, those of us in Sturgis planning to attend the ceremony assumed it was still on.

But there are two Broken Spokes, and the Hoka Hey site didn’t specify which one. I went to the Broken Spoke in town and nobody there had heard of the Hoka Hey. One helpful fellow checked and told me absolutely that the ceremony was not going to be held there. That left the campground.

We ran out to the campground a little before 7 on Wednesday and looked around for an event about to begin. There was nothing we could see so I asked one of the sound guys getting set up for that night’s performance by Gallagher. He had never heard of the Hoka Hey, it was now 7 sharp, and he told me that at the very least, there was not going to be any Hoka Hey ceremony on this stage.

Great. Do we stick around? Is there anyone who can answer some questions?

But then, at maybe 7:10, the owner of the Spoke got up on the stage and started talking about the Hoka Hey. And a few minutes later, there’s Big Jim Durham up on stage, and we have an event. So much for the sound guy having a clue about what was going on.

Ultimately the event came off, Will Barclay received his “rubber” check, and Durham announced that there will be another Hoka Hey next year, with a prize of $1 million.

I have one word of advice for Durham or whoever organizes next year’s event: communicate.

I honestly have no idea whether Durham is a scam artist as some people claim, whether the designation of Barclay as winner is totally legit, or what’s true and what isn’t. Without first hand information, and investigative resources far beyond my abilities, I’ve just done my best to sift through what people have said and check the facts I could check.

But let’s say that the whole thing was on the up and up right from the start, and all this skepticism and criticism were totally off the mark. Durham and the rest could have allayed an awful lot of these issues if they had simply communicated better.

• Release the list of competitors before the race begins
• Release checkpoint lists daily during the race
• Release the “photo finish” photograph that proves Barclay’s tire was four inches ahead of Frank Kelly’s
• Demonstrate to the media before the finish occurs just how the photo finish equipment is set up and will work

And there is so much more. If they had made a practice of making the whole event as transparent as it could be, there would not have been all these murky areas to raise suspicions. It would appear that there would still have been skeptics, but there would not have been this widespread doubt that resulted simply from the fact that no information was available.

And it also wouldn’t hurt if Big Jim would engage his brain more often before opening his mouth. It wasn’t the media that “got it screwed up” that he was claiming the FBI would administer the polygraph tests. Durham said that in so many words, and his statement is readily available for anyone to listen to. He made numerous other statements, too, that later proved to be incorrect or had to be clarified. Jim, you don’t have anyone to blame but yourself if you make a wrong statement and people call you on it.

So now the Hoka Hey is wrapped up, at least for now. I, for one, am happy to lay it to rest. But I’ll be back with more if there is anything more to report. There are some lawsuits out there . . .

Biker Quote for Today

Helmet laws suck. They interfere with natural selection.

Tags: Hoka Hey Motorcycle Challenge

This entry was posted on Saturday, August 14th, 2010 at 3:54 pm and is filed under Harley-Davidson, motorcycle racing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.