Grand Prix Motorsports to Carry Zeros
I’ve been reading about how Zero Motorcycles was working to get their electric bikes into regular motorcycle dealerships, and I had presumed that here in Denver that would be Fay Myers. Surprisingly, no. Zero just announced that they will be available instead at Grand Prix Motorsports, over at 3105 West County Line Road, in Littleton.
The reason I was figuring Fay Myers is that Zero was in town recently offering demo rides and they were doing so at Fay Myers. Talking with one of the Zero guys at that time, he told me they were looking to get into dealerships and Fay Myers was high on their list. Then later I got a marketing call from someone at Fay Myers asking about my interest in Zero’s bikes.
Apparently those calls showed insufficient interest to lead Fay Myers to make the leap. But Grand Prix jumped in.
Moving into dealerships has got to be a good move for Zero. I read an interview awhile back with some honcho at Brammo, Zero’s main electric motorcycle competitor, who said their initial expectations had been changed. They started out thinking that having no-shift electrics would help lure in non-riders who would be less intimidated. That has proved to be a wrong assumption. Most people buying electrics already ride gas-powered bikes. So Brammo decided the best way to sell more electrics would be to make them as comparable to the gas bikes as possible, and they are now adding gearing to their bikes, rather than scooter-style twist and go.
It stands to reason then that if people who already ride are the ones buying the electrics, you need to sell the electrics at regular dealerships.
In a related story, I just saw a piece yesterday about a new charging system used by the Nissan Leaf (if I remember correctly) electric car that gives a full charge in 30 minutes. And there was a story in the Denver Post about some local outfit that believes they have technology to produce batteries that are a tenth the size and last 10 times as long as current ones. It is technological advancements like these that are going to make electric motorcycles a truly viable option in a much shorter time than most people think.
Recent from National Motorcycle Examiner
Jon Kuo moves into 2nd place in overall points
Biker Quote for Today
Image is only for riders who stay on long, straight roads.
July 24th, 2011 at 9:05 pm
Can you imagine what they’ll look like in 5 or 10 years, with better battery tech, and other tech advances?