Freedom H-D Changes Hands, Now Avalanche H-D
I’m sure there are others who already knew this, but I just found out yesterday that Freedom Harley-Davidson is no more. Under new ownership, the company is now called Avalanche Harley-Davidson, although at least for the time being the URL for their website is still http://www.freedomh-d.com/.
Good-bye to the eagle?
Although I don’t ride a Harley, my emotional connection to Freedom H-D goes way, way back. About 25 years ago, before I even owned a motorcycle, I was editor of the Sentinel newspapers in the suburbs north of Denver. We were always receiving gifts and various schwag from businesses hoping to get some free publicity out of it. As editor I got to pick and choose what I wanted and would distribute the rest to my staff.
One day a package arrived and it contained a T-shirt from Freedom H-D in connection with a poker run or something else they were sponsoring. I didn’t have a bike but I had always wanted one, ever since I was a kid. And in fact it was just a very short time later that I did buy my first bike, my 1980 Honda CB750 Custom that I still own and ride.
Anyway, I kept that shirt. And I wore it a lot, until it was finally shot full of holes had to go in the rag bag. So I’ve always felt a bit of connection to that dealership that I have never felt to the others.
Now time marches on and there’s a new owner and new name. I just have to wonder, though, why they changed the name. It seems like you’d be hard put to find a better name than Freedom. Just makes me wonder.
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