Adventure Motorcycling Business Growing in Colorado
That sales floor was pretty empty on Saturday but by the grand opening on Friday it should be full.
The growth in the number of outfits in Colorado renting off-road capable motorcycles–dual-sport and adventure bikes–has been startling in recent years. We have definitely been discovered.
Now for a twist: One of these outfits–House of Motorrad–is adding a retail store to its rental business. Although the store is already open, as of Saturday there was not much stock in the store, but owner Ben Kriederman says things have started arriving and by the grand opening on Friday he expects the sales floor to be full. In the meantime, he got his stock of bags from Wolf Man and has already had to reorder a few items.
The store is located at 5446 Conestoga Court, in Boulder, which is just off Arapahoe at 55th.
(For full disclosure, Ben has done some advertising with me previously on the Passes and Canyons website, and has an ad up now promoting his grand opening.)
The shop is still a work in progress, too, or at least it was when I was there. That particle board you see on the right in the photograph will be replaced with a glass garage door that will allow bikes to be rolled in and out. Not shown, but directly opposite that is the work area where bikes will be serviced. Ben has no intention of doing major work, such as engine replacements, but if you want to have tires put on or your oil changed he’ll do that.
The shop will be focused strictly on adventure bikes and gear for them. That said, if you want to order parts for other bikes through House of Motorrad that can definitely be done. The sort of gear that will be stocked includes helmets, jackets, gloves, boots, Butler maps, Garmin GPS units, bluetooth communicators, GoPro cameras and the like. Also with a focus on adventure riding, Ben will stock tents but not a lot else in the way of camping gear. I spoke to him about a JetBoil one-burner camp stove, which we see as filling our two-up motorcycle camping needs, and he suggested I go to REI. Ditto for more-compact sleeping bags.
While the store gets off the ground, the rental business is doing quite well. As of Saturday Ben had 20 bikes in his stable, though he said that changes constantly–the day before he only had 19. They are all BMWs, Triumphs, and KTMs. How well are rentals doing? So far this year he has had four riders who took bikes out for more than 25 days. These were all folks from other countries coming to the U.S. to do some serious riding. Most of the rentals are for shorter periods but he only had five in the shop when I was there.
He’ll be renting pretty much the entire fleet as chase vehicles for the USA Pro Challenge Professional Cycling Race in August, and Edelweiss Tours will be hosting its first Colorado adventure tour and using his bikes for that. As I said, adventure riding is becoming a booming business in Colorado.
And Ben is nothing if not a dreamer. He’s just getting the shop opened and is already planning expansion. The adjoining space is coming available and he hopes to put in a motorcycle-themed cafe there. And then as other space also opens up he expects to take it and add extra bays for the mechanical stuff. The shop is open for retail business Thursday through Monday but only by special appointment on Tuesday or Wednesday. Bike rentals go in and out every day.
Biker Quote for Today
Ride a GS, it makes your butt look smaller.
Tags: House of Motorrad
