New Bikes Featured In New York Times

Here’s something you don’t often see. There was an article in Wednesday’s (3-26-08) New York Times about a bunch of new motorcycles being released. Apparently the article is reprinted from AutoWeek because you can read it on their website. Or read it on the NYT site and get the tables and photos.

Titled “Posh Bikes Rev Up Amid Slowdown,” the gist of the article is summed up in the lead paragraph:

Get set for an invasion of high-end motorcycles–just as the economy is heading into a possible recession.

The article continues, saying:

Manufacturers are rolling out a troop of powerful, opulent, feature-laden machines at prices that would have seemed outlandish for something on two wheels just a few years ago. Several motorcycles that recently went on sale or are expected in dealerships this spring cost between $15,000 and $40,000, more than a Mercedes-Benz C-Classs sedan.

While at first seeming to raise a red flag about pricey new bikes at a time when the economy is hitting a reef, the article then goes on to discuss the reasons why motorcycle sales may be recession-proof. These include the statistics about the aging riding population, with more money and more time to ride, as well as the idea that even people of average means can afford a higher-end bike, as opposed to the flashier, higher-priced cars.

Models discussed in the article include the Ducati Desmosedici, BMW HP2 Sport, Victory Vision Tour Premium, Harley-Davidson Rocker C, Honda Gold Wing Airbag, and MV Agusta F4-R 312.

Biker Quote for Today

If you wait, all that happens is that you get older.

Tags: ,

Leave a Reply