Look at Bikes, See ‘Why We Ride’

Erico is showing "Why We Ride"

Erico is showing "Why We Ride"

There’s a lot of discussion on the Web lately about “Why We Ride,” a film that is basically explained by the title. Or we can go with the synopsis: Why We Ride is a story about who we are. Individuals with a desire to dream, discover and explore. Seeking a life outside our daily confinements and sharing those moments together. It’s a story about the journey, not the destination. Motorcycles represent the milestones of our lives. From a kid’s dream come true, to a retiree’s return to freedom. From a family riding together on the sand dunes, to hundreds of choppers carving through the canyons – the bond is the same. It’s about the passion of the riders and the soul of their machines. Your senses will heighten as the world rushes in, your heart will beat to the pulse of the engine, your mind will race and set you free. Once you let a motorcycle into your life, it will change you forever.”

Anyway, this film has been getting shown in a lot of places and usually with an admission fee. I figured you might appreciate it if I passed along a note that just came to me, where you can see the film (in Denver) at no charge.

The place to be is Erico Motorsports on January 9 (Thursday) at 6 p.m. I wasn’t aware of this but apparently Erico builds custom bikes and they’re having the unveiling of their latest. As an extra attraction they just happen to be screening “Why We Ride,” and at least from the email they sent there does not seem to be an admission fee.

If you’re interested they would like you to RSVP so they’ll know how many to plan for. RSVP at tai@ericomotorsports.com. Plans also include “sharing a few beers and a few laughs.”

This film has been getting a lot of buzz, at least in the motorcycling community, so it’s apparently pretty good. I can’t say personally because I haven’t seen it yet. And unfortunately, making it to downtown Denver at 6 p.m. on a weekday is not very likely in my agenda. But maybe for you it does. Now you know.

Biker Quote for Today

… grease, grit, and mud are runnin’ in my blood.

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One Response to “Look at Bikes, See ‘Why We Ride’”

  1. » Blog Archive » More Motorcycling Odds and Ends Says:

    […] movie that’s supposed to be coming out soon. By now probably everyone has heard about “Why We Ride,” but now there’s another on the […]

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