New Indian Not Ready As Soon As Projected

I subscribe to the MotorcycleUSA email newsletter and was just glancing at an issue from May of this year (2007). They had an article about the latest resurrection of the Indian marque, saying that you should “expect to see the Indian Chief rolling down a roadway near you late in the Fall of 2007.”

Well, I haven’t. So I decided to do a reality check and see what’s happening with Indian.

For starters, they have a pretty nice website:
http://www.indianmotorcycle.com/

But you can’t ride a website. What about the bikes?

The answer to the obvious question, “When will the new bike go on sale?”, is posted on their FAQ page, and here’s the answer.

As soon as they’re worthy to carry the Indian name and logo down the road and not a moment before. We expect the 2009 Chief to be introduced in time to be stuffed into some very, very large 2008 Christmas stockings, if not sooner.

The other obvious question is how the project is progressing. Here’s what they say:

Fabulous. We’re currently testing prototypes of the 2009 Chief, building our flagship dealership just outside Charlotte, North Carolina, franchising Indian dealers throughout the country and partnering with some of the most respected, creative leather and fashion designers in the world to create a premium line of official Indian riding gear and apparel.

So who knows. There has been so much money spent on trying to resurrect this brand. Will these guys succeed where so many others have failed? I don’t have a clue. But I’ll be curious to see, won’t you.

Oh, and by the way, if you want to become an Indian dealer this is your chance. Just go to the website to learn how. Opportunities like this don’t come along often. The only question is, is this a good opportunity or a bad one?

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